A Bull Market in Nostalgia
- Measuring Nostalgia: Google search trends offer a rough gauge of what the world is curious about. Interest in “Vinyl,” “1990s,” and “Disposable Camera” tracks how much people are thinking about the analog past.
- A Look at the Data: All three terms are at or near their highest levels in two decades, and all three have spiked over the past year.
- The Bigger Picture: As daily life becomes more digital, interest in pre-digital experiences appears to be growing. Records, film cameras, and 1990s culture are having a moment, and anyone who remembers rewinding a VHS tape is part of the reason why.
